The so-called “Worst company in America” struck a chord with video gamers.
It`s no secret that video gaming giant Electronic Arts, Inc. is vilified by many who think they`re ruining the industry, but this time around, they did something great.
About 2 weeks ago, they partnered up with Humble Bundle (which by the way, have a new bundle on sale), giving gamers the option to purchase Dead Space, Dead Space 3, Medal of Honor, Crysis 2: Maximum Edition, Burnout Paradise: The Ultimate Box and Mirror`s Edge for a minimum of $1.
At the start of the campaign, paying more than the average unlocked 2 more games: Battlefield 3 and The Sims 3: Starter Pack (base game + two expansion packs). Later on, Command & Conquer: Red Alert 3 – Uprising and Populous were added to that long list as a free “above average” purchase bonus. It was called “The Humble Origin Bundle” and it was a huge success, managing to overload the Origin platform servers just hours after release.
So, what`s so great about that, right? Well, it sold over 2 million bundles, generating almost $11 million, most of which will go to the American Cancer Society, San Francisco AIDS Foundation, American Red Cross, Watsi and the Human Rights Campaign.
I disagree with their ways, absolutely hate their platform and the customer support they offer, but this move was really impressive.
Does this change your views about EA in any way? Are they still so awful? Leave a comment and share your opinion. 🙂